Providing the exceptional flavors of our mountains’ rich lands, pioneering the exploration of subtle aromas that come from a long expertise in the field, this has been, for over a century, the foundation of a company, which has succeeded to maintain a tradition of excellence developed through several generations.
At Geo Wiener S.A., the history of coffee is originally a family story that began in the 1900s, when George Wiener and his partner and cousin Ben Blanchet started exporting coffee, through “Blanchet et Wiener” in addition to cocoa, an activity they were already involved in, in Dame Marie in the South of the country.
During that time, the coffee trade was growing and profitable for the country, with an annual production reaching a million of bags, and exports close to 600.000 bags.
Thanks to the work of all the factories in Petit Goave, Fond des Nègres, Beaumont, Jérémie and Dame Marie, Geo Wiener et Co. became one of the principal houses of green coffee export. Many European roasters used the “black pearl” to improve the Robusta variety from Africa or Brazil.
In the 1960s, several trade ports in the provincial towns closed. That led the company to close its branch offices in the countryside and focus its operations in the capital.
From then, the export of coffee severely plunged, because of the impact of many factors, such as the quality of coffee going down due to a lack of producers’ management, the decline in demand on the foreign markets, and the decrease in the currency inflow linked to the ports closure.
This fall led Geo Wiener et Co, that became Geo Wiener S.A. in 1996, and its new leaders Robert, Jean-Pierre, Georges and Norman, to extend its activities to go into the preparation of roasted coffee.
Thanks to the commitment and the dynamism of the Wiener’s brothers Norman and Robert, and their nephews Douglas, Théo, Gaëtan and Aïno, Geo Wiener S.A. managed to introduce and create Café Selecto, appreciated by everyone as well as the connoisseurs for its taste and aroma.
After the 2010 earthquake that affected the Haitian economy, the company chose to strengthen its position by making other partnerships with new autonomous farmers in other areas of the country, to allow them to become the actors of their own economic development, and to provide them some facilities and equipment of quality.